AJ Store is a grocery store specialising in African and Caribbean products. They sought a fresh, modern brand identity and a strong digital presence to stand out in the competitive market.
Service Provided
Graphic Design
Website Development
Amazon Design
Brand Development
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Results Achieved
200% Growth in Online Sales:
The new digital presence significantly boosted their online sales and visibility.
15% Increase in Customer Retention
A consistent and professional brand identity built stronger customer loyalty.
100% Growth in Offline Sales:
The enhanced branding and print materials drove higher footfall and increased purchases in the store.
The Challenge
The client requested a logo for their brand, “AJ African and Caribbean Shop LTD.” While the name was unusually long for a logo, it presented a unique design challenge. The objective was to create a visually appealing logo that conveyed their brand essence while ensuring strong market positioning.
Logo Design & Brand Development
We designed a stunning, purpose-driven logo that balanced aesthetics and functionality. Despite the long name, the logo maintained a clean and professional look, effectively reflecting the brand’s identity.
Comprehensive Brand Assets
Once the logo was finalized, we crafted an entire suite of branding materials, including:
- A detailed brand guideline to ensure consistency.
- A favicon for digital platforms.
- Print-ready designs for essential marketing collateral.
Website Development & Digital Design
To establish a seamless online presence, we developed a user-friendly and visually engaging website. We also provided Amazon design services, ensuring cohesive branding across all digital touchpoints.
Amazon Design
To support online marketing efforts, we designed graphics which can be posted on Amazon . These designs strengthened AJ Store’s brand recognition and brought more sales to their online platform as well.
